About Us
Actify IgnitesCivic Action
Our Story
Actify was founded in the wake of the 2016 election by three concerned friends who set out to DO SOMETHING. Today, that network has grown to over 3,000 strong, playing a pivotal role in securing narrow victories and protecting democracy in the elections of 2020, 2022, and 2024. Driven by data they partnered with top national firms, to identify the most effective volunteer strategies and created targeted opportunities to maximize efforts. As we now confront the greatest challenge of our generation, we are building a stronger foundation for the 2025 and 2026 elections.
Actify, previously organized under the names Activate20, Activate22, and Activate24, moves ahead to build and grow our impact as incorporated 501c3 and 501c4 entities under the name Actify. Our mission is to deliver effective strategies that will grow civic engagement, empower action, unite communities, and support democratic causes and efforts.
Values
Collective Action: We believe in the power of working together to create lasting change, making it easy and fun for individuals to join forces in their communities.
Inclusivity: Actify is built on creating a welcoming and accessible environment where anyone can get involved, no matter their background or political experience.
Impactful Engagement: We prioritize concrete, measurable results in elections and policies, ensuring that our efforts directly contribute to protecting democracy.
Innovation: We are committed to developing and adopting creative, innovative approaches to civic engagement that meet people where they are.
Empowerment: Actify empowers individuals to take meaningful action and have a tangible impact on their communities and democracy.
Friendship & Collaboration: We value the relationships built through civic engagement, fostering a sense of belonging, collaboration, and community.
Optimism: We replace citizen hopelessness, isolation, and anxiety with purpose-driven action, joyful collaboration, and a sense of achievement.
Approachability: Actify is serious about its mission but we remain friendly, open, and approachable—never snobby or exclusive.
Objectives
Scale Volunteerism: Expand and activate civic engagement at a large scale, mobilizing more people to take part in meaningful political action.
Increase Election Impact: Help win critical elections by providing effective, grassroots volunteer efforts that influence voter turnout and policy change.
Empower Citizens to Act: Equip everyday citizens with the tools, training, and opportunities to contribute effectively to democracy and governance.
Foster Community Connections: Create a space for people to connect, collaborate, and build friendships while working towards shared goals.
Combat Citizen Isolation & Anxiety: Replace feelings of isolation and anxiety with meaningful work, positive experiences, and a sense of accomplishment.
Maximize Fun & Engagement: Make civic action enjoyable and fulfilling, ensuring that people stay engaged and motivated for the long term.
Protect Democracy: Ensure that the core values of democracy are safeguarded by amplifying the voices of citizens who are committed to preserving freedom and justice.
Research-Based Strategy
At Actify, we are committed to providing Volunteer action recommendations utilizing evidence-driven intelligence and data to deploy resources to create the strongest outcomes for your time invested. As members of and partners with the top national research and analysis sources, Actify develops Action Priorities using tested data to strategically win races, achieve our value-based objectives, and thereby protect and promote the future of our democracy.
Our Partners
Meet the Team
Meet Robin
Robin is a civic-minded executive, a master connector, and a creator who excels at uniting people to address important societal challenges. After the 2016 election, she co-founded Actify with three friends, growing it into a national volunteer network of over 3,000 members.
With extensive political campaign experience, Robin has forged strong ties to political leadership. Her professional background, complemented by master’s degrees in Business Economics, Marketing, and Nonprofit Leadership, enables her to bridge the private and public sectors effectively. She is known for injecting energy and fresh ideas to inspire and drive organizational growth while ensuring that goals are met.
Passionate about safeguarding democracy, improving systems, fostering business growth, and advancing equity, Robin strives to maximize both social and economic outcomes.
Meet Jodi
Jodi has been a valuable leader in developing Actify’s partnerships and strategies, and provides critical support to our Hub leaders and volunteers across the country.
Jodi, currently working as a Controller for an Investment Banking firm, has extensive experience working with foundations and public sector organizations, helping them design and evaluate new policy initiatives. She applies this background to Actify’s mission, making sure that our focus is both efficient and effective. She also holds an MA in Public Policy and has also worked at the Congressional Budget Office. She is most passionate about equity, justice, and access to healthcare.
Meet Lisa
Lisa stepped into Actify in 2022 to help lead the expansion of our national network and manage our communications effort. Under her leadership, Actify doubled its volunteer army to reach teams across the country.
As a Managing Director of an International hospitality company, Lisa works in strategic business development, making connections, event planning, marketing, negotiation, and traveling the world! She holds an MBA in Marketing and Strategy and a degree in Business Administration.
Meet Roseanne
Roseanne has worked with high-performing campaign teams and is known for her ability to mobilize diverse constituencies and raise funds to support political candidates and causes. With a keen understanding of policy, governance, and organizational leadership.
As a seasoned attorney, entrepreneur, and grassroots strategist, she provides Actify legal, business, and political perspective. As the founder of a successful business and a longtime advocate for civic participation, she brings a results-driven approach to grassroots campaigning and political fundraising.
Roseanne has built a reputation for connecting communities, influencing key decision-makers, and delivering impact. Roseanne has served on multiple nonprofit and advisory boards, helping to guide mission-driven organizations in strategy, compliance, and community outreach. This experience at the intersection of business, law, and politics enables her to navigate complex systems and drive sustainable change.
Focused on connection, influence, and success, Roseanne continues to champion grassroots power as a force for real and lasting transformation.